​CONSULTING                              COPYWRITING

SERVICES                                    SERVICES

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Why you should hire a professional consultant

 

 A professional consultant brings to an organization:

• Accountability for results, schedule and costs to achieve an answer -- this translates into significant economies when compared to in-house efforts.

• Proven, yet flexible, methodology appropriate for the task.

• No cost of training or “experimenting” on how to complete the assignment -- focused on achieving results.

• Objectivity -- no “sacred cows”.

• Anonymity -- the ability to gather data within ethical limits but without revealing the ultimate use.

• Established “data-mining” methods, utilizing the full breadth and depth of available data.

• Experience in interpreting public data, to gather more than is on the surface.

• Creativity drawn from a wide experience base.

 

But won’t a consultant that works for me now, work for my competitors later?

 

Yes, unless you plan to employ the consultant for the rest of their career (they must, after all, find other work after your project is over). But you buy equipment, services and materials from the same vendors as your competitors, don’t you? So, why shouldn’t you buy consulting services the same way -- particularly if a consultant has developed a broad, general, and technical understanding of your business and industry. This is, after all, how you hire your employees; who, by the way, may ultimately leave you to work for a competitor.

 

Comfort on this subject starts when you meet the consultant. What does s/he say about his last client? This is an indication of what, and how much, s/he will tell her next client about you. You can measure by his conversation how discrete a particular consultant is. If you are not comfortable with the initial conversation, go no further with that consultant -- find one that meets the criteria outlined above!

 

The most valuable and important asset a professional consultant has is her reputation -- it is priceless. Poor, shoddy work, unprofessional conduct, and indiscretions with clients’ confidential data put the marginal consultant out of business -- fast. Preserving his reputation is of utmost importance for a professional consultant; you can judge your own candidates for consulting by their reputation.

 

Why you should hire a copywriter

 

Reason #1: Quality

A writer writes. Period. That’s what they do. They know how to write persuasive copy that packs a punch, gets attention — and sells more.

 

Reason #2: Positioning

Yes, it’s true, some people have a knack for writing. But developing copy for marketing materials (things like brochures, websites, and campaigns) goes well beyond good grammar and spelling. It’s about knowing how to properly position your product or service so that it stands out and motivates your target audience to take action. A professional copywriter knows how to do that.

 

Reason #3: Perspective

You’re in the middle of preparing for a new product launch, scheduling an investor’s meeting, hiring a new assistant — and a myriad of other tasks. Sometimes you get so busy that you lose perspective about your company — and about what makes it unique in the eyes of your customers and prospects. In essence, “you can't see the forest for the trees.” But a professional copywriter can bring fresh eyes — and fresh ideas — to the table. They are not caught up in the day-to-day inner workings of your company and can, therefore, many times, do a better job of communicating “big picture” concepts about your business.

 

Reason #4: Clarity

Even if you are a good writer, you may not understand how to write for your target audience. A professional copywriter can take a complex concept — one that you may easily understand, but your customers may not — and turn it into an easy-to-read copy.

 

Reason #5: Brevity

Let's face it. In today’s too-much-information age, everyone is deluged with more than they can possibly read. But a professional copywriter knows how to get ideas across using words economically. They can take all the information you provide and translate it into succinct and relevant points. With the help of a professional writer, your copy will take on a new energy, crispness, and focus.

 

Reason #6: Convenience

Your time is valuable — and effective writing is a time-consuming task, constructing your already tight schedule. By hiring a professional copywriter, you’ll be able to focus on other tasks, while the writer does what he or she does best — writes.

 

Reason #7: Supporting the design

A well-designed website, brochure, or direct mail campaign requires strong copywriting. If you have eye-catching graphics, you’ll invite your audience to begin reading. Compelling content will keep them reading. A professional copywriter can ensure the success of your design efforts by holding the attention of your audience.

 

The Bottom Line.

In today’s economy, business is as cutthroat as ever. As the saying goes, “only the strong will survive.” You need every tool in the box to stand out and persuade your target audience to act. A professional copywriter may just provide the edge you need.